Executive Summary

There have been countless books produced on the subject of leadership, many of which simply recycle the work of other authors and consultants. The premise of this book is that in order to understand what defines effective leadership, one must study the actions and behaviors of the great leaders. If one examines this premise, then several questions become readily obvious:

  • How did some individuals earn the mantle of greatness?
  • What defines them as great, and what were they able to achieve that others did not?
  • What lessons can be learned and applied from the examples they provide?

The research and analysis featured in this book aims to answer these questions, and specifically defines and focuses on the key reasons why specific individuals are considered great leaders, including:

  • They acquired legitimacy by establishing trust, credibility, respect and emotional bonds and standing with all of their key constituencies.
  • They were selfless, placing the needs of others before themselves.
  • They epitomized courage, competence and candor.
  • They consistently reflected their personal values of humility, empathy and humanity.
  • A prolonged period of adversity, disappointment, discouragement and failure early in their careers, defined their character, shaped their vision and values, refined their critical thinking and established their legitimacy as a leader.
  • They were able to identify and take advantage of major economic shifts to fuel the growth of their company into a dominant market leader.
  • They acquired the right skills and abilities to take advantage of the opportunities presented to them.
  • They were master architects and builders, immersing themselves in the details of their business.
  • They were practitioners of ruthless efficiency, improving the customer’s experience while driving down costs and increasing profit through market growth.
  • They exhibited the talent to execute and get things done, while acquiring a passion and zeal for the execution of their plans and strategies.
  • They exhibited proficiency as consummate masters of marketing and building emotional connections to their brands.
  • Many created a demand for their products and a market where none existed before.
  • They built high performing organizations by focusing on attracting the right people to their companies, and utilizing their individual strengths by placing them in the right jobs.
  • They exhibited the intellectual honesty to completely comprehend the reality surrounding their circumstances, employing a factual approach to decision-making, objectivity and open-mindedness.
  • They generated enduring organizational values that mirrored their personal attitudes, values, thinking and work ethics.
  • They generated stellar and balanced financial performance due to a long-term, strategic perspective, rather than through focusing on short-term profitability and shareholder-value.

Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It
(Majorium Business Press, 2011)

Copyright © 2011 Timothy F. Bednarz, Ph.D. All rights reserved.